Simplify Your Website
Because people scan – not read on the Internet.
When designing a website for your small business, it’s important to think about how your visitors will interact with your website. Fact is, people don’t like to read while they’re researching a product or a service online, but they scan.
The heat map above illustrates this online behavior. When confronted with a website, most visitors will start scanning the page on a “F” shape-like pattern. From top left to bottom left and going left to right on paragraphs that may grab their attention. An average online user only spends about 4.4 seconds per 100 words on your website.
HOW TO IMPROVE YOUR SITE
Based on the findings above, try to improve the website for your small business with the following principles:
- Minimize the scrolling on your website.
- Make sure to put your most important information “Above the fold”.
- Summarize each paragraph in one sentence in bold as a “heading”.
- Use bullet points
[...] From our previous blog post, you know that people on the Internet are busy folks. They simply don’t like to read. Rather, they scan your page to see if they can extract bits and pieces of information that they’re looking for. So clean up your website. Simplify all the paragraphs into short yet profound sentences. [...]
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Дисней и Пиксар отдыхают!
Скоро ожидается пресс-конференция компании Д3 Медиа групп, где нам покажут
до чего доросла российская анимация и что мы все-таки что-то можем.
В планах, насколько я знаю, показать целых 2 анимационных полных метра. Один из них
сделан по «Мастеру и Маргарите» Булгакова. Думаю, интересно взглянуть какого
плана получатся фильмы, по Мастеру и Маргарите, на мой взгляд, пока не было
хорошей визуализации.
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