But They Care About Your Products How They Can Get Them
Sorry to break the news, but nobody cares about your business. Often, we see small business websites that put information about their business, their founding year, the philosophy, company’s mission statements, and how friendly they are right on the front page – in multiple paragraphs. Who reads that? The answer is no one. Here’s what you need to focus on when designing the front page of your website.
1. Focus on Your Products
People look for products or services online, not a specific business. Who cares if you are an honest, friendly business that has been serving the city of Spokane since the early 90′s? All the web users care about is do you sell the product or the service I’m looking for or not?
2. Focus on Your Location
Once your visitor confirms your business provides what they need, then they’ll need a way to contact your business. If you have a storefront, put a map of where you are with an address. If you’re a local business owner, writing additional information like “Next To The Best Buy” or “Across From The City Hall” will give your customers a better idea of where you are.
If you don’t have a storefront, then make sure to provide your email address, a phone number, and mailing address on the website.
3. Focus on The Unique Value Proposition
By Unique Value Proposition, we mean that you need to differentiate yourself from your competitors in a clear, concise writing to tell your visitors why they should buy the product or the service from you and not from the other guy.
4. Focus on The Credentials
Everyone suspects every website that there might be something wrong. That is to say that no one can trust the legitimacy of your business. If you’re associated with certain organizations, if you have testimonials from your other customers, put those information. Most importantly, design your site so that your business looks highly professional and trustworthy to your visitors.
To sum up, on the front page, don’t put paragraphs worth of your business’ information. Nobody cares. Instead, put some meaningful information about the products or the services you sell, how they can get them, and why they should get them from you. It’ll make a better use of your front page in a more relevant way to your visitors.