Smart Marketing Blog

Recently, I’ve read a book called Made To Stick by Chip and Dan Heath – a book that theorizes which ideas are more likely to be remembered and engaging while other ideas are forgotten and dismissed. The authors propose that whatever your idea, your speech, or your presentation must include all of the following 6 key ingredients to be remembered by your audience: Simple, Unexpected, Concrete, Credible, Emotional, and Story (See the image above).

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When designing a website for your small business, it’s important to think about how your visitors will interact with your website. Fact is, people don’t like to read while they’re researching a product or a service online, but they scan.

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Sorry to break the news, but nobody cares about your business. Often, we see small business websites that put information about their business, their founding year, the philosophy, company’s mission statements, and how friendly they are right on the front page – in multiple paragraphs. Who reads that? The answer is no one. Here’s what you need to focus on when designing the front page of your website.

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